Varizoom - you know, that company with full page ads in awful colors that you hate to look at, let alone read - well, I think they're striving for a spot with Jay Leno.  That, or they really, really need a new ad person.

Check out this ad (I have a great scanner - the ad really is this awful color!).

See where it says "New Camera Crane"?  See the lower red starburst where, in nearly unreadable text, it says "New"?

OK, now read the last lines -

"Tried and True.  A long history; A proven workhorse"

 I'd send it to Leno, but I don't think Varizoom deserves the extra publicity for this.