Seems to me that Hank's personal style can be rather confrontational, so I'd factor that into assessing how this exchange developed.
I went into this dialog with nothing but the desire to help them plug their event and all I asked for was a banner (regarding the event) from them that we could post.
When he responded that he wanted to trade
association banner links, thta's when I asked about their philosophy, etc., stating I wanted to be sure we were on the same track before appearing to support them as an organization.
Next, I thought, what a great opportunity to give people who haven't been to events like this, an inside look at what they are like. Although I wasn't going to guarantee a positive article, I fully expected it would be so.
So honestly, I didn't go into any of this with a confrontational attitude, although I admit I don't take much from a lying down position, I was quite surprised with the way things turned out since we were offering nothing but to help 4evergroup.